Qualitative Research

Qualitative Research


Qualitative research is an important component in market research and is very useful in developing hypothesis and aims to gain an in-depth understanding of customer’s perspectives and behaviors and the reasons influencing the same.

Some of the qualitative research services that we provide are as follows:

  • Focus Groups
  • In- depth Interviews (IDIs, diads and triads)
  • Online Focus Groups
  • Online In- depth Interviews
  • Scheduling for In- depth Interviews and Recruitment