Qualitative research is an important component in market research and is very useful in developing hypothesis and aims to gain an in-depth understanding of customer’s perspectives and behaviors and the reasons influencing the same.
Some of the qualitative research services that we provide are as follows:
- Focus Groups
- In- depth Interviews (IDIs, diads and triads)
- Online Focus Groups
- Online In- depth Interviews
- Scheduling for In- depth Interviews and Recruitment