Shoppers Insight

Innovazion Shopper’s Insight


Market research is an important aspect to help maintain competitiveness over competitors and market research provides important information to identify and analyze the customer need, trends and competition.

Shopping Research

Why they buy, when, and with what sales & Home scan data eg.

shoppers

  • Average weight of purchase
  • Basket incidence
  • Household penetration
  • Spend

Who, why and how:

  • Average weight of purchase
  • Basket incidence
  • Household penetration
  • Spend

Realistic sense check

  • What retailers need
  • Retailer objectives
  • Category role
  • Staff Considerations
  • What retailers need
  • Retailer objectives
  • Category role
  • Staff Considerations